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Greek Olive Oil : Export trends for 2014-2015
The way Greek olive oil has been exported has changed dramatically through the years. From bulk containers with no actual product specifications, we have reached an era in which everything is reported and controlled. Olive oil products are now in specific packaging and come with labels of nutrients, expire dates and lot numbers. They also have quality certificates and are traceable in terms of crop, producer and batch.
Greek olive oil may have a bulk history, but it seems as though this era has come to an end. Now branded Greek olive oil is gaining ground. It comes in sophisticated packaging, ready to be communicated and sold internationally. Behind all this, lies a great effort in marketing, promotion and communication.
Taking into account its qualitative superiority, its supreme taste and its beneficial characteristics, one can easily conclude that this is an opportunity for Greek olive oil to develop and flourish.
This is more like a Marathon run, so the required supplies towards this goal are resistance, determination and persistence.
The focus point is to keep the demand in high levels, by pointing out its added value in comparison to other olive oils. This goal can be achieved, but it requires a lot of effort in marketing, a full exploitation of distribution channels, and continuing advertising.